Of course there is the famous Frank Luntz memo encouraging Republicans to embrace the zen of "climate change" rather than the apocalypse of "global warming in 2003

http://web.archive.org/web/20121030085144/http://www.ewg.org/files/LuntzResearch_environment.pdf

What interests me most in this article -- because I've read other articles you've written about the power of story -- are these two sentences:

"What is needed is collective ‘solidarity’: effective community-based accurately targeted action.

What is being sold are individualist mythic solutions."

Thought-provoking article.